The Story Behind Yadasah

Arelí Villaseñor is the founder and artist behind Yadasah. Every piece she creates is handmade with intention and purpose. Yadasah is a fashion and art company dedicated to empowering people globally through meaningful design. The brand partners with single mother entrepreneurs around the world, helping them kickstart and grow their businesses within their own countries. When customers purchase one of Yadasah’s uniquely handmade pieces, they become part of a greater mission.

That mission was born during a season when Arelí lived in Haiti, where she connected with a single mother and helped her open a beauty salon through the contributions and support of Yadasah. This experience deeply shaped the heart of the brand—using creativity as a means to uplift lives and communities.

In 2014, Arelí began selling on Etsy with limited knowledge but a deep desire to create beautiful rings for herself. She started with simple materials such as wire and stones, and as her passion grew, she continued refining her craft—eventually learning how to solder and work with brass. As a self-taught jeweler, she has come a long way, allowing both skill and faith to shape her journey.

The name Yadasah was inspired during a study of Jeremiah 18: The Potter and the Clay.The Hebrew words yad (hand) and asah (to make) came together to form Yadasah—a reminder that God is the true Potter, and we are His handmade creation. In 2021, moved by her deep love for Israel, Arelí stepped out in faith to officially launch Yadasah.

Yadasah was born out of a desire to create more than just jewelry—it was created to wear the love story told throughout the Bible. Each piece is inspired by Scripture, prayer, and the beauty of encountering God in everyday life.